4 tools that facilitate social recruiting
Implementing a social recruiting strategy can be exhausting and time consuming. Even after all the channels are set up, objectives are defined, and a basic plan is made, there is still a lot of work to be done on a daily basis. Fortunately, there are numerous tools that can help you with your activities. We have chosen 5 tools that might save your day.
Timing is key. You might have great content but if no one sees it, it is of no use. The times when you can reach the broadest audience differ between platforms. Buffer brings together multiple social media platforms like Facebook, Twitter and Instagram, so you can manage them all at once. It allows you to plan your posts in advance and sends them out automatically once the time has come. As a result, you do not always have to remember your schedule by heart and be scared of forgetting to post something. Buffer saves you a tremendous amount of time. It also offers other features that might be helpful for your social recruiting activities, such as analytics and a tool for picture editing called Pablo.
Hootsuite is one of the most popular social media managing tools in the world. It also allows you to time your posts on multiple social media platforms. Moreover, it can improve engagement with your target group because it lets you track conversations and hashtags that are relevant to you so you can respond to them right away. Hootsuite is also great for analyzing and monitoring your social media channels. It provides you with the key metrics of your activities on various platforms and you can customize them to fit your needs. There are many useful functions, but because of its complex nature Hootsuite is better suited for experts.
In order to recruit the best employees, you first have to reach them. Therefore, it is crucial to broaden your audience by providing interesting and engaging content. Buzzsumo helps you to ensure that your content is of relevance and will resonate with the target group. This tool can be used to find out what topics are trending and what content works best in your industry. By entering a keyword, Buzzsumo will show you the most popular content related to that keyword. You can either use this information as an inspiration for your own content or directly contact influencers that will help to spread your message and further improve engagement.
Another interesting tool for analyzing and monitoring social media activities is Fanpage Karma. However, it does not only allow you to track your own activities, it also helps to see what the competition is doing. You can compare your social media profiles to those of your competitors and find out what parts can be improved and how you could improve them. Fanpage Karma enables you to discover trends on time and find out what is working best in your industry.